From parcel chaos to pick-up peace: MyPup supports the real estate sector

Published: 23 July 2025 (Vastgoedmarkt).

Provada 2025. Photo: Eyesmile Photography. A constant flow of delivery vans, the apartment lobby overflowing with parcels, and zero oversight. Welcome to the world of delivery chaos. But it doesn’t have to be this way. MyPup offers a smarter, safer and more sustainable solution – one that helps property owners and developers meet their sustainability goals.

At first glance, the trends seem to clash. On the one hand, we are striving for a more liveable, sustainable world – with low-traffic or even car-free neighbourhoods where walking and cycling are the norm. On the other hand, the number of online orders continues to grow rapidly. The result: more vans on the road, more CO₂ emissions and more congestion in residential areas. The pressing question is: how can we keep our cities liveable while online delivery keeps expanding?

Unmanned post offices

That’s how the idea for MyPup (My Pick Up Point) was born, says CEO Luke van der Wardt in a special episode of the Provada podcast. He founded MyPup ten years ago, starting with a personal frustration. “I worked in an office where the mailroom staff were overwhelmed by the number of private parcels being delivered every day. When the company decided to ban such deliveries, I thought: just have everything delivered to me and I’ll sort it. That’s how MyPup started.” KLM became one of the first clients, and the company grew quickly in the commercial real estate sector. “We operated as unmanned post offices,” Van der Wardt explains. During the COVID-19 pandemic, MyPup expanded into residential buildings and student housing. Today, MyPup serves both businesses and residential complexes with at least 75 units.

Hub-based delivery

So how does it work? “When creating an account, employees and residents of buildings served by MyPup can opt to have their parcels delivered to one of our hubs,” Van der Wardt explains. These hubs are collection points located on the outskirts of cities and towns. “Couriers – now more than 25, including DHL, PostNL, Amazon and Shein – drop off parcels at these hubs. We consolidate and sort them, then one dedicated driver delivers them securely to a Pick Up Point in the building, typically a smart locker wall.” Delivery is carried out using electric vehicles, cargo scooters or e-bikes. As soon as a parcel is delivered, the recipient receives a notification. The service also enables users to send and return parcels via these Pick Up Points.

Luke van der Wardt, MyPup CEO . Foto: Eyesmile Photography.

Happy users, couriers and property managers

For end users, MyPup offers convenience above all. “Online shopping is now genuinely hassle-free. That’s what MyPup is all about: convenience, safety and sustainability. No more lobbies cluttered with parcels. No risk of theft. No traffic chaos outside – and everything delivered in a single, emission-free trip each day.”

According to Van der Wardt, couriers are also pleased. “Some delivery companies are very cost-focused. MyPup is ideal for them – they can drop off 1,000 parcels in one go, which is far more efficient than delivering them individually across Amsterdam. Others are more customer-driven, and they appreciate that we ensure same-day delivery to users. Couriers see real value in working with us.”

And for property managers, the benefits are clear. MyPup offers a sustainable logistics solution. “Instead of multiple couriers coming to a building each day, there’s only one. It contributes to a greener strategy, reduces theft, and increases tenant satisfaction.”

Quality and scale

How does MyPup plan to keep all stakeholders happy in the future? Van der Wardt is focused on both quality and scale. “We’re constantly improving our service quality. At the same time, we’re growing. Right now, we have 600 Pick Up Points in the Netherlands, 50 in Dublin, and we’re just starting in London. We want to expand further, in line with the scale and logistical needs of each location. Our service is more suited to larger urban areas like Amsterdam or Groningen than to small towns.”

“Currently, we operate 600 Pick Up Points in the Netherlands, 50 in Dublin, and are just launching in London.”

Supporting low-traffic neighbourhoods

Finally, MyPup is aiming to make a greater impact in newly built low-traffic neighbourhoods. “In cities like Utrecht and Amsterdam, we’re seeing a rise in developments where car access is increasingly restricted. That makes it harder for couriers to enter by van – but residents still want to shop online and don’t want to walk far to collect their parcels.”

MyPup’s solution? “A local Pick Up Point where one courier delivers all parcels safely and sustainably each day using electric transport. This cuts down on traffic to and from conventional parcel shops.”

Van der Wardt emphasises the importance of involving MyPup early in the planning process. “Ideally, we’re brought in at the design stage of a new development. That’s when we can add the most value – by identifying the optimal location for the Pick Up Point and helping the area meet its low-traffic goals. Fortunately, this is happening more often now, as developers increasingly recognise the value MyPup brings to their projects.”